You cannot have avoided hearing about Smash (NBC, Mondays at 10 p.m. ET). NBC has been running ads during NFL games, reminders in its chyron, teasers in taxis, spots in Playbill; at this point, even people who do not own televisions may feel that the network bought airtime in their REM sleep. Just as the series, with its cameos by Broadway machers and its fond peeks inside theater haunts, is pitched at both residents of the entertainment world and the good people of Peoria, these promotions serve two constituencies. One is composed of the civilians who may yet be pummeled into watching this soapy musical about a Broadway musical—soap as dispensed by the bathroom attendant at Sardi’s. The other is “the creative community.” The second group, lingeringly cheesed off by the network’s 2009 move to crowd drama out of primetime in favor of Jay Leno, need convincing that NBC is committed to attempting classy, smart work for adults. Even if the show fails commercially, the peacock will have smoothed some feathers.











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